"My initial reaction is I am pretty embarrassed. I think to myself why all the preparation, why all the deliberation, why all the match reports and studying of the opposition, setting ourselves up to be strong to have an impact on the game when we throw it all away in the first seven minutes from a set play.
"We're poles apart from West Ham, but to encourage them in the way we did, giving the ball away, being too expansive, does not help. Players have to be responsible for performances, I'm as accountable as the players and it was a bad day. You look for positives, but today there were none and that's what's really really annoying because if you can take something out of the game into the next game then that can be some sort of progression.
"Today it was men against boys, absolutely man against boys, schooled in every department so I'm not pleased and not comfortable with the situation. I'm finding it very uncomfortable. It was a mismatch and it looked like a mismatch. You can compensate to a degree with determination and bravery, but I didn't see too much of that today.
"We want to be in the Championship next season, but with performances like that I can't see where the next point is coming from and that's what is really difficult for me as a manager and my pride. Trying to salvage something when we're so organised and we try to organise on the training pitch, give the players information and set ourselves up and then this happens, it's like a real kick in the teeth.
"We reached a stage in the season where we had everything we wanted and could have expected from this campaign, but since the turn of the year the campaign has gone sour. I just hope we have done enough and we can do enough in the next five games. At the moment it feels like I have been beaten up."
Keith was talking to www.barnsleyfc.co.uk